Fazlay RabbyFazlay RabbyWordPress Websites
WordPress plus real code — lean custom builds, serious speed optimization, and migrations handled safely. No bloated page builders, no fragile templates.
Proven Track Record
The Real Problem
WordPress powers a huge share of the web and it is perfectly capable of being fast. Sites get heavy because of decisions made during the build — a page builder here, twelve plugins there, a theme bought for its demo content. Four causes account for nearly every slow WordPress site I'm asked to rescue.
Multipurpose themes ship the code for forty layouts so they can sell to forty audiences, and your visitors download all of it to see one. I write lean custom themes containing only what your business actually uses — which is why a rebuild so often halves the page weight before any optimization work begins.
Every plugin is another author's code, another update cycle, another security surface, and another set of scripts loaded on every page. I replace stacks of plugins with a few hundred lines of purpose-built functionality — smaller, faster, and yours, with nothing that breaks the week its developer abandons it.
Most agencies launch first and sell optimization later, once the client notices. Performance work is standard in every build here: image and font handling, caching, and code-level cleanup. On the Rajshahi Rent A Car rebuild that took the site from a PageSpeed score of 65 to 95 alongside a booking system and multi-language support.
Moving hosts, themes, or platforms is where rankings vanish — almost always because nobody mapped old URLs to new ones before launch day. I plan the redirects, test on staging, and monitor rankings afterwards. That's how a 1,000+ page service site migration finished without a ranking drop.
Why It Matters
I write real themes and functionality instead of stacking page builders — smaller, faster, easier to maintain.
I took Rajshahi Rent A Car from a 65 to a 95 PageSpeed score during a full rebuild. Speed work is standard here, not an upsell.
I've migrated a 1,000+ page service site without losing rankings — redirect maps, staged testing, and rollback plans included.
Clean markup, schema, and site architecture that give WordPress every advantage in search.
My Process
I review your current site, content, and rankings, then map exactly what we build, keep, and improve — before anything is touched.
Custom theme development on a lean foundation — every template built for your content instead of forced into someone else's.
Caching, image optimization, and code-level performance work until scores are green — then testing across devices and browsers.
A monitored launch with every redirect verified, plus training so your team can edit content confidently on day one.
Who This Is For
WordPress wins whenever your team needs to publish without calling a developer. If one of these sounds like your situation, this is the service to book.
You publish articles, guides, or case studies regularly and your marketing team needs to ship a page today — not file a ticket and wait for a deploy.
Home services, trades, professional practices, and local operators who need service pages, city pages, and a lead form that works — on a platform any future hire already knows.
Changing hosts, replacing a theme, consolidating domains, or moving off another platform — and unwilling to gamble the rankings you already have.
Failing Core Web Vitals, drowning in plugins, and losing visitors before the page paints. Speed rescue is a standalone engagement, often cheaper than a rebuild.
British and European businesses that need GDPR-aware cookie consent, careful analytics configuration, and privacy handling set up correctly at build time.
Nobody documented the last build, the previous developer is gone, and half the plugins are out of date. I audit what exists, then tell you honestly whether to repair it or replace it.
What's Included
Full websites on a lean, custom theme — built around your business.
Custom functionality written in code, not stitched from 30 plugins.
Code-level performance work, like the 65 → 95 PageSpeed rebuild.
Safe moves between hosts, themes, or platforms — proven at 1,000+ pages.
Modernize your site while protecting the SEO equity you've earned.
Updates, backups, security, and fixes handled on a simple retainer.
Proof, Not Promises
Two WordPress engagements where the outcome was written down in numbers rather than adjectives.
A complete rebuild with a booking system and multi-language support. International bookings rose 180% and the PageSpeed score went from 65 to 95 — proof that WordPress is only as slow as the way it's built.
A full WordPress migration covering more than a thousand service pages: redirect mapping, staged QA, and post-launch monitoring, completed without losing rankings. I wrote up the entire process on the blog.
How We'll Work Together
The United States is my primary market; the rest of my clients are in the UK, Europe, and Canada. Here's what working across the distance looks like day to day.
I answer within two hours during my working day and book calls in your local time — Eastern, Pacific, London, or Central European. Because our days only partly overlap, work tends to progress overnight: raise something at close of business and the fix is usually waiting in the morning.
Pricing is quoted in US dollars. If pounds sterling or euros suit your accounting better, tell me on the strategy call and that's how the invoice arrives — no conversion guesswork and no surprise line items at the end.
American service businesses usually earn more from the map pack than the organic listings. Google Business Profile optimization, review strategy, city-level service pages, and NAP consistency are built into the WordPress site rather than sold as a separate project later.
British and European visitors get a working cookie consent setup, consent-aware analytics, and deliberate third-party script loading — configured during the build, not bolted on after a complaint. You keep usable marketing data and a compliance story you can explain.
FAQ
I work with them when a site already depends on one, but I recommend custom themes. They load far less code, break less often, and cost less to maintain across the life of the site. A page builder trades a few weeks of build time for years of performance debt.
Not when it's planned properly. Redirect mapping, staged testing, and post-launch monitoring are standard on every migration I run — the same approach I used to move a 1,000+ page service site without losing rankings.
Most builds run 3–6 weeks and start at $2,495. Migrations depend on how many pages you have and how tangled the current setup is. You get a fixed quote and a concrete timeline within 48 hours of sending your scope — starting points are on the pricing page.
Often, yes. Plugin auditing, image and font optimization, caching configuration, and code-level cleanup solve a large share of speed problems. I took Rajshahi Rent A Car from a PageSpeed score of 65 to 95. If the theme itself is the bottleneck, I'll tell you straight rather than sell optimization that can't work.
Yes. Care plans cover WordPress core and plugin updates, backups, security monitoring, uptime checks, and speed monitoring, so the site stays fast long after launch. Plans are quoted by site size and reviewed on your strategy call.
Yes. The US is my primary market, with UK, EU, and Canadian clients making up the rest of 100+ delivered projects. Calls are booked in your local time, replies come within two hours, invoices can be issued in USD, GBP, or EUR, and European sites ship with GDPR-aware cookie consent and analytics configuration.
Book a free strategy call — I'll review your current site and send a clear plan with a quote within 48 hours.
Book a Free Call →