Fazlay RabbyFazlay RabbyTechnical SEO
Audits, Core Web Vitals, schema, and site architecture from a consultant who migrated a 1,000+ page site without losing rankings, took a client from PageSpeed 65 to 95, and grew client organic traffic 300%+ on average. I ship the fixes myself — I don't hand you a PDF and wish you luck.
Proven Results
These figures come from named engagements, not industry averages: 1,000+ service pages migrated for Fred's Auto Removal in Texas, 45+ first-page keywords and +385% organic traffic from that same program, and a rebuild that lifted PageSpeed from 65 to 95 on a live booking site.
Why It Matters
Crawl paths, internal links, and URL structure tell Google which pages deserve authority. When 100+ location pages compete for the same signal, architecture is the difference between ranking in every city and cannibalizing yourself in all of them.
Slow pages lose rankings and leads at the same time. I've taken a client site from PageSpeed 65 to 95 and shipped a SaaS landing page at 99/100 — LCP, INP, and CLS treated as conversion metrics, not vanity scores.
Structured data for services, locations, FAQs, and products earns rich results in Google and gives AI answer engines something concrete to quote. As search shifts toward AI summaries, sites with clean markup are the ones getting cited.
I planned and executed a WordPress migration covering 1,000+ service pages — redirect map, staging QA, post-launch monitoring — without losing rankings. Migration traffic loss is preventable; it just requires the boring work done first.
My Process
A full crawl, indexation review, a check on what Google actually fetches versus what you published, Core Web Vitals field data, and a schema review. Every issue is documented with its ranking impact in plain English, not tool-speak.
Fixes ranked by impact against effort, so the 20% of issues causing 80% of the damage get handled in week one. You see exactly what I'd do first and why — before you commit to anything.
I ship the fixes myself as a full stack developer, or work inside your dev team's process and verify every deploy. Either way changes go live instead of sitting in a backlog for two quarters.
We track rankings, impressions, crawl stats, and Core Web Vitals against the baseline, so every fix is proven against real Search Console data. If something doesn't move, I say so and we change course.
What's Included
A full-site diagnosis covering crawl, indexation, speed, schema, and internal linking — delivered as a prioritized fix list in plain English with the business impact of each issue.
LCP, INP, and CLS brought into the green on real-user data and kept there — image strategy, render-blocking resources, layout stability, and server response all handled.
Service, LocalBusiness, FAQ, Product, and Breadcrumb markup implemented and validated, so you earn rich results in Google and get quoted by AI answer engines.
URL structures, hub-and-spoke internal linking, and page templates built to rank at scale — the same system behind 100+ location pages across Texas, Florida, and Georgia.
Redirect mapping, staging QA, content parity checks, and post-launch monitoring — the process proven on a 1,000+ page WordPress migration that held its rankings.
A technical SEO partner on retainer from $895/month as your site, your dev team, and Google's requirements keep changing underneath you.
Working Together
American search is where most of my work lives, but the technical scope changes by market. Here's what's different depending on where your customers are.
For US service businesses I handle the full local stack: Google Business Profile optimization and management, location-page architecture, NAP consistency, and city-level rank tracking. That program put 45+ keywords on page one for Fred's Auto Removal across Texas, Florida, and Georgia, growing organic traffic 385% and leads 220%.
European sites carry their own technical problems: hreflang across country and language variants, consent banners that block rendering and wreck LCP, and cookie tooling that hides content from crawlers entirely. I audit for all three, because a compliant site that Google can't render still ranks nowhere.
On UK and EU projects I keep analytics, tag management, and schema implementations inside consent boundaries, with data minimization and defined retention. Tracking that violates consent is a legal exposure, not just an SEO decision — so it gets designed properly the first time.
I'm at UTC+6, which overlaps the UK and EU working afternoon and the US morning, and I reply within 2 hours. Rates are published in USD and identical in every market — retainers from $895/month, no regional markup — with a fixed custom quote inside 48 hours on larger scopes.
Who This Is For
Home services, automotive, medical, legal, and franchise operators running anywhere from 10 to 500+ city pages. If your locations are competing with each other instead of with the local competition, the fix is architectural, not editorial.
Stores and software companies where rankings slipped after a redesign, a replatform, or a Google update. A California store I audited went from stalled to +340% organic traffic and +210% revenue on technical work and product schema alone.
European brands that rank well at home but are invisible in American results. That's usually hreflang, geo-targeting, thin US-specific content, and Core Web Vitals damaged by consent tooling — every one of them fixable.
FAQ
A technical SEO audit covers crawl and indexation analysis, Core Web Vitals, schema review, site architecture, and internal linking. I deliver it as a prioritized roadmap in plain English, with the ranking impact and estimated effort of every issue spelled out.
Yes. I planned and executed a WordPress migration covering 1,000+ service pages — redirect mapping, staging QA, and post-launch monitoring — without losing rankings. Traffic loss during migration is preventable when the redirect map is built before launch, not after.
Both. I am a full stack developer, so I ship the fixes myself or work directly inside your dev team's process and verify every change in production. You never receive a report that just sits in a drawer.
Indexation and Core Web Vitals fixes usually show up within weeks. Competitive rankings take sustained work over months — that is how my SEO clients average 300%+ organic traffic growth instead of a one-month spike.
Yes. Local is a core part of my work: Google Business Profile optimization, location-page architecture, and NAP consistency. For Fred's Auto Removal I built 100+ location pages across Texas, Florida, and Georgia and put 45+ keywords on page one, growing organic traffic 385% and leads 220%.
Yes — I work across the USA, UK, European Union, and Canada. EU and UK sites get hreflang, geo-targeting, and consent-mode auditing on top of the standard technical scope, and I reply within 2 hours regardless of time zone.
Book a free strategy call — I'll take a first look at your site before we even talk. Or email hello@fazlayrabby.com and I'll reply within 2 hours.
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