Fazlay RabbyFazlay RabbyMy Work
Every project below is real work for a real business, with the numbers to prove it. Most of my clients are in the US. Yours could be next.
Built from zero into a modern auto-transport lead platform. RouteBridge Auto combines a conversion-focused quote flow, nationwide route content, technical SEO, analytics, responsive UX, and a scalable Next.js architecture designed to turn visitors into qualified shipping leads.
Results: a purpose-built lead platform rather than another transport brochure site — the quote journey, nationwide route content and technical SEO compounding so search traffic arrives as qualified vehicle-shipping requests.
SalsaPal had a strong idea but an aging PHP/MySQL build with incomplete features, broken user flows, and disconnected functionality. I’m rebuilding it feature by feature—developing an interactive beat & footwork trainer, music system, dance video library, London venue discovery with maps and smart filters, community features, admin automation, security, and performance improvements. The goal is to transform a difficult legacy project into a polished, scalable platform where salsa dancers can learn, practice, discover, and connect.
Results: a difficult legacy project turned into a polished, scalable platform — one place where salsa dancers can learn, practice, discover and connect, on a codebase that can finally support the roadmap rather than hold it back.
A Portland-focused junk car website turned into a scalable nationwide lead-generation platform. Website redesign, technical SEO, GSC fixes, conversion optimization, local landing-page architecture, schema, tracking and large-scale service-area expansion — the groundwork for thousands of location-focused pages across the U.S.
Results: about 500% more search impressions, 6× more form leads and 8× more phone calls in roughly three months, with the 100+ location pages built across Texas, Florida and Georgia ranking on their own merit.
The site could describe the service but couldn't take a reservation. I rebuilt it end to end with a real online booking system and multi-language support so international travellers could book in their own language, on mobile, without emailing anyone.
Results: international bookings +180% and PageSpeed from 65 to 95 — the speed work and the booking flow compounding on each other.
A conversion-focused towing website built for Portland drivers who need immediate roadside help. I structured the experience around mobile-first calls, fast service discovery, towing request forms, trust signals, reviews, FAQs, and local service intent — wrapped in a bold black-and-gold visual system designed to make emergency actions obvious and frictionless.
Results: emergency search traffic landing on a page that answers it in one tap — towing, jump starts, flat tires, lockouts, fuel delivery and roadside assistance all one call away, with 24/7 coverage across 15+ service areas, 2K+ happy customers and a 4.9 customer rating carried as trust signals rather than buried in a footer.
I optimized HomeField East Valley's local SEO to help a multi-service septic and wastewater company compete across the Phoenix metro and East Valley. The work focused on connecting each service with the right local search intent through service-area optimization, local keyword targeting, on-page SEO, internal linking, Google Business Profile alignment, and stronger conversion paths.
Results: each of the company's services — septic pumping, inspections, repairs and installations, grease traps, hydro jetting and sewer work — mapped to its own local search intent across Phoenix, Scottsdale, Tempe, Mesa, Chandler, Gilbert, Queen Creek and San Tan Valley, so the page that answers the search is also the path to a quote.
Managing the technical SEO foundation of an independent Canadian news publication built on Newspack. My work covers crawlability, indexation, GSC, sitemaps, canonicals, schema, site architecture, internal linking, redirects, Core Web Vitals, and ongoing technical audits — helping a continuously growing editorial site remain clean, discoverable, and search-engine friendly.
Results: a search foundation that holds up as the publication scales — search performance up 62% and 12.4K pages indexed, canonical and crawlable, with Core Web Vitals passing and the technical debt that normally accumulates in a busy newsroom caught by ongoing audits rather than after a traffic drop.
Built from scratch using a modern development stack, ViralPlume combines premium UI/UX, responsive architecture, interactive motion, performance-focused development, and AI-first brand positioning. I created the experience to turn a creative agency website into a bold digital product — designed to communicate innovation from the first screen.
Results: a creative agency website turned into a technology-driven digital product — clean component architecture, a bold dark interface, responsive layouts and interactive motion, built from the ground up rather than adapted from an agency template.
The Pattern
Eight different industries across the US, the UK, Canada and beyond. The industries change; the method doesn't.
Every one of these started with a measurement, not a proposal. The towing build started from the emergency searches a stranded driver actually types; the news archive started from a crawl and indexation review. I find the actual bottleneck before quoting a fix for it.
PageSpeed 65→95 on the rental rebuild, and green field scores held on a news archive that never stops growing. Core Web Vitals aren't a vanity score — slow pages lose rankings and abandon buyers mid-form.
100+ genuinely unique location pages for Fred's Auto across Texas, Florida and Georgia — the system that took it from Portland-only to nationwide — plus Google Business Profile management. US local SEO is won city by city, and duplicated pages get you nowhere.
Rankings that don't produce leads are a hobby. Each build ends in something countable — bookings, form fills, signups, calls — so growth shows up in the business, not just the analytics.
I wrote the code, the schema and the content on all eight. No handoffs between a strategist, a copywriter and an offshore dev team — which is why nothing arrives half-implemented.
These sites still perform after handover because they're built on architecture and schema, not on tactics that expire with the next algorithm update. Build once, compound forever.
FAQ
Yes. Every figure on this page comes from a real client project with analytics behind it — +500% more search impressions for Fred's Auto Removal, 12.4K pages indexed for a Canadian news publication, +180% international bookings for a rental fleet rebuild. On a strategy call I'll walk you through the dashboards and the before-and-after for whichever case is closest to your situation.
Technical fixes such as indexation and Core Web Vitals usually show within weeks. Competitive rankings take sustained work across months — Fred's Auto Removal saw about 500% more impressions within three months. Across my SEO clients the average is 300%+ organic traffic growth, and it compounds rather than arriving all at once.
Four stages, every time: a deep audit that measures what's broken, a roadmap that ranks fixes by impact versus effort, implementation that I ship myself or alongside your developers, then measurement against real data. You get written progress updates throughout, and a reply to any question within 2 hours.
Yes. The US is my primary market and most of these case studies are American, but I also work with clients in the UK, the EU and Canada — the Canadian news publication is one of them. I invoice in USD, GBP or EUR, and build UK and EU projects with GDPR in mind from the start.
Almost certainly. These eight span automotive, auto transport, towing, tourism, home services, news publishing, creative technology and community platforms — the method transfers because the underlying problem rarely changes: a site search engines can't read properly, sending traffic to a page that doesn't convert. Send me your situation and I'll tell you honestly whether I'm the right fit.
Book a free strategy call — I'll show you exactly what I'd do first, no strings attached.
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