Fazlay RabbyFazlay RabbyNext.js Development
I build lead-generation sites on modern React and the Next.js App Router — performance-first engineering that Google measures and your visitors feel.
Trusted Expertise
Straight Talk
I build on WordPress and on Next.js, and I'll tell you honestly which one fits your business. Next.js earns its price when speed is a competitive advantage, when your lead flow needs real logic, or when your website has to talk to the rest of your operations. Here's where that difference actually shows up in money.
Core Web Vitals are simultaneously a Google ranking signal and a conversion lever, which means speed work and conversion work are the same work. A landing page I built for a New York SaaS founder scored 99/100 on PageSpeed while conversion climbed from 1.2% to 4.8% — a four-fold change on the same ad spend.
Off-the-shelf form plugins collapse the moment you need conditional questions, instant quotes, or routing rules by service area. On the App Router I build multi-step capture as real application code — the same instant-offer pattern running in my own US automotive ventures, where a bad form costs me personally.
Plugin-stacked sites eventually hit a performance ceiling you cannot optimize past, no matter how good the caching plugin is. Moving to Next.js resets that ceiling — and it can be done without surrendering rankings, using the redirect mapping and staged QA I've proven on a 1,000+ page migration.
CRMs, payment providers, booking engines, AI chatbots, internal dashboards. API routes turn your site into the front door of your operations instead of a brochure sitting beside them. A Toronto tour operator's booking engine went from zero to 85+ online bookings a month with organic traffic up 1100%.
Why It Matters
Core Web Vitals are a ranking signal and a conversion lever. I build to pass them, not chase them after launch.
Server components, streaming, and smart caching — modern Next.js patterns that stay fast at scale.
Server-side rendering and static generation so Google reads full pages, not empty JavaScript shells.
Multi-step forms, instant-offer flows, and CRM hooks — patterns I run in my own automotive lead-gen ventures.
My Process
We define pages, data sources, and integrations — then I map the route and component architecture before writing code.
A clean, reusable component system so the site stays consistent, fast, and inexpensive to extend later.
Server components, static generation where it counts, and clean API routes for forms and lead routing.
Core Web Vitals tuning, SEO checks, and analytics wiring — then a monitored deploy with previews for every future change.
Who This Is For
Next.js is the right call for a specific kind of business. If one of these describes you, the investment pays for itself quickly.
Product companies that ship weekly and need a marketing site that keeps up — A/B-testable pages, a clean component system, and a preview URL for every change before it goes live.
Companies whose lead volume now justifies custom capture flows, instant quoting, and routing rules — instead of another form plugin bolted onto a template.
Storefronts, booking engines, and quote systems where page speed and checkout reliability move revenue directly, not theoretically.
Your engineers inherit a conventional, documented Next.js codebase they can extend on day one. No proprietary framework, no mystery build steps, no dependency on me.
European teams that need consent-aware analytics, deliberate third-party script loading, and GDPR-conscious data handling they can explain to a customer or a regulator.
Already on React or Next.js but failing Core Web Vitals in the field data? Rescuing real-user scores is a service on its own — and usually cheaper than a rebuild.
What's Included
Full marketing and lead-gen builds on modern React, end to end.
A/B-testable pages — a recent SaaS build lifted conversion from 1.2% to 4.8%.
Edit content easily while keeping the speed of static pages.
Move off a slow legacy stack without losing rankings or content.
Rescue slow React sites — real-user scores, not lab-only wins.
Lead routing, CRM syncs, and AI automations wired into your site.
Proof, Not Promises
Two projects where the engineering decisions showed up directly in the client's numbers.
For a New York SaaS founder: a conversion-optimized landing page, A/B tested section by section until the numbers moved. Conversion rose from 1.2% to 4.8% at a 99/100 PageSpeed score — same traffic, four times the signups.
A booking engine with an integrated payment gateway for a Toronto tour operator. Online bookings went from zero to 85+ a month, organic traffic rose 1100%, and revenue impact reached +350%.
How We'll Work Together
The United States is my primary market; the rest of my clients are in the UK, Europe, and Canada. Here's what working across the distance looks like in practice.
I answer within two hours during my working day and book calls in your local time — Eastern, Pacific, London, or Central European. The partial overlap works in your favor: send a note at close of business and the build has moved by the time you open your laptop.
Pricing on this site is quoted in US dollars. If you'd rather be billed in pounds sterling or euros, say so on the strategy call and that's how the invoice arrives — no conversion guesswork, no surprise line items at the end of the project.
The repository, the hosting account, the environment variables, and the written documentation are yours from day one. If you ever want an in-house team or another agency to take over, they can do it in an afternoon. That's deliberate — lock-in isn't a business model I'm interested in.
European and British visitors get consent-aware analytics, deliberate third-party script loading, and privacy handling configured during the build rather than retrofitted after a complaint. Your marketing data stays usable and your compliance story stays simple.
FAQ
Both are good tools and I build with both. Next.js wins when performance is a competitive advantage, when your lead flow needs custom logic, or when the site has to talk to a CRM, payment provider, or booking engine. WordPress wins when your team publishes daily and wants full editorial control. On your strategy call I recommend what serves your business, not my preference.
Yes. With server-side rendering and static generation, Google receives complete, fast HTML instead of an empty JavaScript shell. A SaaS landing page I built for a New York founder scored 99/100 on PageSpeed while lifting conversion from 1.2% to 4.8%.
Most builds run 4–8 weeks depending on page count and integrations, and website builds start at $2,495. Booking flows, CRM syncs, and headless CMS work extend both the timeline and the price. You get a fixed quote and a concrete timeline within 48 hours of sending your scope — see the pricing page for the starting points.
Yes. Migrations are planned before they're executed: a complete redirect map from old URLs to new, staged testing on a preview environment, and post-launch monitoring of rankings and crawl stats. I've run the same process on a 1,000+ page migration without ranking loss.
Yes. I set up hosting, preview deployments for every future change, analytics, and error monitoring, then hand over written documentation. You own the repository and the hosting account, so another developer can take over at any time.
Yes. The US is my primary market, with UK, EU, and Canadian clients making up the rest of 100+ delivered projects. Calls are booked in your local time, replies come within two hours, invoices can be issued in USD, GBP, or EUR, and European builds ship with consent-aware analytics.
Book a free strategy call — I'll review your current site and send a clear plan with a quote within 48 hours.
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