Fazlay RabbyFazlay RabbyBrand Development
A logo alone is not a brand. I build the whole system — positioning, identity, guidelines, website, and lead funnel — so your business looks premium in every place a buyer checks you out. I've done it for 6+ ventures of my own, from a furniture factory to US automotive brands.
Proven Operator
I'm not a designer who has never had to sell anything. Royal Furniture, CashMyCarNY, CashSellCar, and RankHarvor are brands I created, launched, and still operate — so identity work gets judged on whether it brings in customers, not whether it wins an award.
Why It Matters
Every mark, color, and typeface is chosen for your market and your buyers. A US home-services brand and a European B2B brand should not look alike — and neither should follow whatever style was trending on design galleries this year.
Royal Furniture, CashMyCarNY, and RankHarvor are my businesses, branded and launched with the exact system I sell here. When a decision costs me customers I find out fast — and you get the version that already survived that test.
The brand ships attached to a live website and a working lead funnel. You leave with customers seeing it — not a ZIP file of logo variations waiting on a developer you still have to go and hire.
A brand book covering logo usage, color values, type scale, imagery direction, and the dos and don'ts — so every future designer, printer, and contractor stays on-brand without having to ask you first.
My Process
We define who you serve, what you're actually competing on, and how you should sound — before any visual work begins. Most weak brands are a positioning problem wearing a design problem's clothes.
Logo concepts, color systems, and typography explored in genuinely distinct directions — not one idea in three colorways — then refined with you until it feels unmistakably yours.
I design and build the site, landing pages, and lead-capture flow that put the new brand to work immediately, with SEO structure and Core Web Vitals handled from the first page.
Everything goes live and you receive all source files, the brand guidelines, and full ownership — logos, accounts, domain, and hosting registered in your name, not mine.
What's Included
Primary marks, secondary marks, favicons, and lockups for every context — a truck door, an app icon, an invoice, and a 60-pixel avatar all need different answers.
Color systems with accessible contrast, a working type scale, iconography, and photo or illustration direction that hold together as one language.
Positioning, messaging pillars, tone of voice, and naming support — grounded in what your market already believes and what your competitors already claim.
A fast, conversion-focused site that makes the brand real — designed and developed by me on WordPress or Next.js, with on-page SEO built in from day one.
Landing pages, lead magnets, and follow-up sequences that convert brand attention into booked calls instead of untracked traffic.
A living brand book with usage rules, editable source files, and exported assets — consistency that survives your next hire and your next agency.
Working Together
Most of my work is aimed at American buyers, and branding conventions genuinely differ by market. Here's how I handle that rather than pretending one identity fits everywhere.
American buyers expect specific things: trust markers above the fold, a phone number visible without scrolling, obvious service-area clarity, and reviews sitting next to the call to action. I build to those expectations directly instead of translating a European look and hoping it lands.
I work across the UK and European Union too. Where a brand spans markets, I build one identity with regional flexibility — language variants, locale-appropriate imagery, and the footer and legal disclosures each market expects — so it reads native on both sides of the Atlantic.
The lead funnel is where compliance actually bites. For UK and EU launches I build consent capture, data minimization, and defined retention into the forms and follow-up sequences before the first campaign runs — not as a retrofit after legal asks a question.
Brand websites start at $2,495 in USD, quoted the same whether you're in Austin, London, or Amsterdam. Fixed quote before we start, milestone-friendly payments so you pay as work ships, and a detailed custom quote within 48 hours on larger scopes.
Who This Is For
First-time and repeat founders in the States who need a brand and a working website at the same time, from one person — without project-managing a designer, a copywriter, and a developer who have never spoken to each other.
Established companies whose brand was designed on a budget years ago and now quietly undercuts the price they charge. We keep the equity you've earned and modernize everything around it.
European businesses whose identity works at home but reads unfamiliar to American buyers. I adapt positioning, proof, and page structure to US expectations without throwing away the brand you've already built.
FAQ
You see distinct directions in the first round — genuinely different concepts, not one idea in three colorways — then we refine your favorite together until it is right.
Identity work typically runs a few weeks. Adding the website and funnel extends the timeline, and brand websites start at $2,495. You get a concrete schedule and a fixed quote before we start.
Fully. All rights, source files, and exported assets transfer to you on final payment, and the domain, hosting, and accounts are registered in your name. There is nothing you have to keep paying me to access.
Yes. For established businesses evolution usually beats revolution — we keep the recognition you have already paid for and modernize the type, color, layout, and website around it.
Both, and by the same person. I am a full stack developer as well as the one doing the brand work, which is why the launched site actually looks like the brand book instead of a loose interpretation of it.
Yes. I work across the USA, UK, European Union, and Canada. UK and EU projects include GDPR-aware forms and funnels, pricing is quoted in USD with no regional markup, and I reply within 2 hours no matter where you are.
Book a free strategy call — we'll pressure-test your positioning and I'll show you exactly what the brand system would cover. Or email hello@fazlayrabby.com and I'll reply within 2 hours.
Book a Free Call →