Fazlay RabbyBlog
What I'm learning building websites that rank and businesses that grow — straight from real client work, not repackaged from someone else's blog.
Latest Writing
Everything here comes out of work I've actually shipped: 100+ projects for clients in the USA, UK, EU and Canada, plus my own US automotive ventures where a ranking drop costs me real money. So the migration guide is a 1,000+ page migration I ran myself, and the local SEO piece is a US multi-location Google Business Profile problem I had to solve for a paying client. No theory, no recycled listicles — if I haven't tested it, I don't publish it.
URL mapping, header preservation, and crawl validation for migrating a production site to Next.js while keeping search equity intact.
Read Article →
Google rewrote its crawl budget documentation. Every site now starts on a conservative limit, and crawl capacity is shared across all Google crawlers — which changes how you prioritise technical fixes.
What actually moves rankings now — intent, entities, and Core Web Vitals.
How to rank every location you serve — without duplicate content.
How I migrated a 1,000+ page WordPress site without losing rankings.
What an AI browser means for search — and for your website's traffic.
A step-by-step blueprint for pages that rank and convert.
How an engineer from Rajshahi became a Top Rated Plus freelancer.
A growing library of quick, practical SEO tips you can use today.
What I Write About
Six subjects, chosen because they're what US, UK and EU business owners actually ask me about on strategy calls.
Crawlability, indexation, Core Web Vitals, schema and site architecture — the layer that decides whether your content ever gets a fair hearing. Including how I migrated a 1,000+ page WordPress site without losing rankings.
Google Business Profile optimisation, multi-location strategy and location pages that don't cannibalise each other. Written from live American campaigns — including 100+ location pages across Texas, Florida and Georgia.
Search intent, entities, internal linking and page structure. How to write pages that satisfy a reader and a crawler at the same time, instead of choosing between them.
How ChatGPT, Google AI Overviews and AI browsers are changing where your traffic comes from — and what to change on your site so answer engines cite you rather than a competitor.
Speed as a revenue lever, not a vanity score. Real numbers from real builds: PageSpeed 65 to 95 on a rebuild, 99/100 on a SaaS landing page that quadrupled conversions.
Full write-ups with the numbers attached, including what didn't work. Freelancing lessons too — how an engineer from Rajshahi became Top Rated Plus on Upwork with a 100% Job Success Score.
FAQ
Fazlay Rabby writes every post personally. He's an electrical engineer turned full stack developer and SEO professional, Top Rated Plus on Upwork with a 100% Job Success Score, with 100+ projects delivered for clients in the USA, UK, EU and Canada. Nothing here is ghostwritten or AI-spun.
Technical SEO, US local SEO and Google Business Profile strategy, on-page SEO and content, AI search optimisation (GEO and AEO), web performance, and full case studies from client work. Every topic is one I get asked about repeatedly on strategy calls.
Yes. The migration article documents a real WordPress migration of 1,000+ service pages completed without ranking loss, and the local SEO article documents a real US client with four branches inside a two-kilometre radius competing against each other in Google Business Profile results.
Most of it, yes. The technical SEO, performance and AI-search material applies anywhere. The local SEO articles are written around Google Business Profile and US multi-location scenarios, which map closely onto UK and EU local search as well.
New articles go out as the underlying work finishes rather than on a content-calendar schedule, so posts are tied to real projects. The monthly email covers what's working in SEO and AI right now — one email a month, no spam, unsubscribe anytime.
Reading is a start. Ranking is better. Let's talk about your site.
Start a Project →