★★★★★
5.0 · Top Rated Plus on Upwork

SEO · Web Development · AI Automation

I Build Websites That Rank
& Convert

Founder-led growth systems for U.S. service businesses — high-performance websites, technical SEO, and AI automation that turn traffic into leads. 100% Job Success on Upwork.

100+ projects delivered for clients in the USA, UK, EU & Canada

Case Studies

Real Results for Real Businesses

Automotive SEO

From a Portland Junk-Car Site to Nationwide Lead Generation

Fred's Auto Removal went from a Portland-focused junk car website to a scalable nationwide lead-generation platform. Redesign, technical SEO, GSC fixes, conversion optimization, location-page architecture, schema and tracking built the foundation for thousands of location pages across the U.S.

Search Impressions+500%
Form Leads6×
Phone Calls8×
FM
Fred MartinezFred's Auto Removal, Portland
→
Redesigning Fred's Auto Removal and taking it from a local Portland junk car website to nationwide lead generation.

Automotive Lead Gen

The Lead Machine I Built and Run Myself

CashMyCarNY is my own venture — a junk-car instant-offer system with multi-step lead capture, service-area pages, FAQ and blog architecture, and same-day-pickup trust markers. I sell what I use.

OwnershipMy Venture
Lead CaptureMulti-Step
FR
Fazlay RabbyFounder, CashMyCarNY
→
CashMyCarNY instant offer lead capture form

Tourism

A Booking Engine Built for International Travelers

Rajshahi Rent A Car got a complete rebuild with an online booking system and multi-language support. International bookings climbed 180% while PageSpeed jumped from 65 to 95.

Intl Bookings+180%
PageSpeed65 → 95
RA
Rahim AhmedRajshahi Rent A Car
→
Rebuilding Rajshahi Rent A Car with an online booking system and multi-language support so international travellers can book in their own language.

Towing & Roadside

Built for Fast Calls & Local Conversions

A conversion-focused towing website built for Portland drivers who need immediate roadside help. I structured the experience around mobile-first calls, fast service discovery, towing request forms, trust signals, reviews, FAQs, and local service intent — wrapped in a bold black-and-gold visual system designed to make emergency actions obvious and frictionless.

Happy Customers2K+
Service Areas15+
Customer Rating4.9
FT
Flash Towing PDXTowing & Roadside Assistance, Portland
→
Building Flash Towing PDX as a high-conversion towing website for Portland, turning emergency roadside searches into calls with click-to-call first and a towing request form that books in seconds.

Local SEO

Turning Local Search into Qualified Service Calls

I optimized HomeField East Valley's local SEO to help a multi-service septic and wastewater company compete across the Phoenix metro and East Valley. The work focused on connecting each service with the right local search intent through service-area optimization, local keyword targeting, on-page SEO, internal linking, Google Business Profile alignment, and stronger conversion paths.

HF
HomeField East ValleySeptic & Wastewater Services, Arizona
→
Optimizing HomeField East Valley's local SEO so a multi-service septic and wastewater company competes across the Phoenix metro, turning East Valley map-pack searches into qualified service calls.
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Client Stories

Kind Words, Real Numbers

About 500% more search impressions and 8× the phone calls in three months. It finally works like a real lead machine.
FM
Fred MartinezFred's Auto Removal, Portland
The rebuild gave us online booking and multi-language support. International bookings grew 180% and PageSpeed went from 65 to 95.
RA
Rahim AhmedRajshahi Rent A Car
The quote flow does the qualifying now. By the time a customer reaches a dispatcher they have already given us the vehicle, the route and the timing — so the calls we get are worth taking.
RB
RouteBridge AutoAuto Transport Platform
The platform finally does what it promised. Dancers can learn, practice, find a venue and connect in one place, and the team can ship a feature without the codebase fighting back.
SP
SalsaPalSalsa Community Platform
Our customers are usually having a bad day, so the site has to answer in one tap. The number is right there in front of them, the services are clear, and people call instead of shopping around.
FT
Flash Towing PDXTowing & Roadside Assistance, Portland
Every service finally has its own page and its own search. Customers land on the one that matches what is actually wrong, and the calls are better qualified because of it.
HF
HomeField East ValleySeptic & Wastewater Services, Arizona
New stories get found quickly and the archive stays clean behind them. The technical debt that normally builds up in a newsroom simply is not there any more.
CA
Canadian AffairsIndependent news publication
We wanted a site that felt like the product we build rather than another agency template. It reads as a technology company from the first screen, and it stays fast as we add to it.
VP
ViralPlumeAI & Creative Studio

The AI Advantage

Smarter Growth, Supercharged by AI

I pair Claude, ChatGPT, and modern AI tooling with an engineer's discipline — better systems, shipped faster, in daily production use on real client work.

AI Chatbots for Lead Gen

Chatbots trained on your business that qualify visitors and capture leads around the clock.

AI Content Ops

Content pipelines that pair AI drafting with editorial judgment and real SEO structure.

Workflow Automation

Lead routing, CRM updates, and follow-ups that run themselves — no dropped handoffs.

AI Search Optimization

GEO and AEO — content structured so AI assistants cite your business, not your competitor.

Rapid AI Prototyping

Working prototypes in days, so you validate the idea before committing the budget.

Engineering Discipline

AI speed with an engineer's rigor — tested, documented, and built to keep running.

What I Do

I Build Systems That Turn Traffic
Into Revenue

AI Automation

Workflow automation, lead routing, CRM sync, and AI content operations — the busywork runs itself while you run the business. Built for real operations, not demos.

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AI automation system dashboardFuturistic automation interface on tablet
Workflow analytics dashboardAutomation code on screen

Brand Development

Complete brand systems from logo to launch — visual identity, guidelines, website, and funnel. One operator carries your brand from first sketch to first customer.

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Colorful brand identity items and stationeryPremium brand collateral mockups
Branded interior spaceRoyal Furniture brand product

AI Chatbot for Business

Chatbots trained on your services, pricing, and FAQs — embedded on your website, qualifying visitors and capturing leads 24/7. My flagship product, running on my own ventures first.

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AI chatbot on a smartphone capturing leadsBusiness chatbot mobile interface
Chatbot conversation on laptopChatbot integration code

Website Design

Lead-generation websites engineered to rank and convert — conversion architecture, location pages, and speed, built in Next.js or WordPress.

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Responsive website design across devicesLaptop showing a website design in neon light
Web design team at workWebsite being built on a laptop

SEO That Drives Revenue

Technical SEO consulting — Core Web Vitals, schema, site architecture, audits, and migrations. 300%+ average organic traffic growth for SEO clients.

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SEO analytics dashboard showing traffic growthTechnical SEO and schema markup code
Technical SEO audit in progressSite performance optimization

Why Work With Me

Founder-Led, Client-First

Response Within 2 Hours

You work directly with me — the person writing the code and the strategy. No account managers, no ticket queues, no junior handoffs. I'm in Rajshahi (UTC+6) and keep my evenings open for the American workday, so 9:00 AM in New York is 7:00 PM here. Every message gets a real answer within 2 hours.

EmailWhatsAppUpwork

Transparent Reporting & Pricing

You approve scope and price before a single line of code — fixed quotes, no hourly meter, no scope creep. Custom scopes are quoted within 48 hours and website builds bill against milestones, so you pay as work ships. Pricing is in USD; UK and EU clients can be invoiced in GBP or EUR.

Systems Over Hacks

No bought links, no shortcuts that collapse at the next core update. I build assets — technical foundations, location pages, schema, automations — that keep compounding. That's how SEO clients average 300%+ organic traffic growth, and how a 1,000+ page migration shipped without losing rankings.

I Run the Same Playbook Myself

CashMyCarNY and CashSellCar are my own US automotive lead-gen ventures. Every instant-offer form, service-area page, and chatbot I sell is running on a business where I pay for the mistakes. You're not buying theory — you're buying a system I tested with my own money first.

Built for US, UK & EU Buyers

The US is my primary market, with 100+ projects delivered across the USA, UK, EU, and Canada. That means US local SEO and Google Business Profile work, multi-state location architecture, GDPR-aware consent and data handling for European traffic, and copy written for your buyers rather than translated at them.

Limited Client Roster

I take on a small number of clients at a time, so every project gets senior-level attention from kickoff to launch. When you message me, you reach the person who built your site. And if I can't do your project justice, I'll tell you on the first call instead of taking the work.

Who I Work With

Industries I Know Inside Out

🚗

Automotive

Junk-car buyers, dealers, and auto services. I run CashMyCarNY and CashSellCar myself, and took Fred's Auto Removal from Portland-only to nationwide, lifting search impressions about 500%.

🔧

Home Services

Contractors, remodelers, and trades that live or die on local search. Service-area pages, Google Business Profile optimization, and forms built to make the phone ring — not just collect traffic.

📍

Multi-Location Brands

When nearby branches cannibalize each other in local results, everyone loses. Restructured profiles, distinct service areas, and hyper-local landing pages lifted one client's phone calls 60% and website clicks 30%.

💧

Septic & Wastewater Services

Multi-service companies competing across a whole metro, not one town. HomeField East Valley covers pumping, inspections, repairs, grease traps, hydro jetting and sewer work across the Phoenix metro — every one of those services mapped to the local search intent that actually books the job.

🛻

Towing & Roadside

Emergency search is the fastest-moving intent online — a driver calls one of the first numbers they see. Flash Towing PDX was built for exactly that moment: 24/7 availability, click-to-call everywhere, and a request form short enough to finish one-handed.

📰

Publishers & News Platforms

High-volume editorial sites where crawl budget, indexation and taxonomy decide whether a story ever gets found. I run the technical SEO foundation for Canadian Affairs, an independent Canadian news publication built on Newspack.

FAQ

Questions? Answered.

How long until I see results?

Website builds typically launch within a few weeks. SEO is a longer game: most clients see meaningful movement within 60–90 days, and my SEO clients average 300%+ organic traffic growth over the engagement. Technical fixes like indexation and Core Web Vitals often show up within weeks, while competitive rankings take sustained work over months. You will get an honest timeline for your specific situation on the first call.

What does it cost to work with you?

SEO retainers start at $895/month, website builds start at $2,495, and AI automation or chatbot setups start at $1,495. Quarterly and annual commitments lower those rates. Every project gets a fixed quote after the strategy call, custom scopes are quoted within 48 hours, and website builds bill against milestones so you pay as work ships. Pricing is in USD, and UK or EU clients can be invoiced in GBP or EUR.

Do you work with businesses in the USA, UK, and Europe?

Yes. The United States is my primary market, and I have delivered 100+ projects for clients across the USA, UK, EU, and Canada. I own and operate American automotive lead-generation ventures — CashMyCarNY, CashSellCar, CashMyCarTX, and CashMyCarOregon — so I run US local SEO with my own money on the line every month. I'm in Rajshahi (UTC+6) and keep my evenings open for the American workday: 9:00 AM in New York is 7:00 PM here, 9:00 AM in London is 2:00 PM. Every message gets a reply within 2 hours, I invoice in USD, GBP, or EUR, and EU projects are built GDPR-aware from the first line.

Do you handle US local SEO and Google Business Profile?

Yes. Local search is where most of my US work lives. For Fred's Auto Removal I built 100+ location pages across Texas, Florida, and Georgia, took it from Portland-only to nationwide, and lifted search impressions about 500%. For a multi-location client whose nearby branches were cannibalizing each other in local results, restructuring the profiles and building hyper-local landing pages raised phone calls 60% and website clicks 30%.

What tools and tech stack do you use?

Next.js and React for modern builds, WordPress with custom code where it fits, plus schema markup and Core Web Vitals optimization on the SEO side. On the AI side I have used Claude, ChatGPT, and modern automation tooling in daily production since 2022. I am an electrical engineer by training and a full stack developer by trade, so I implement the fixes myself instead of handing you a PDF.

How do we start working together?

Book a free strategy call. We will talk through your goals, I will audit what you already have, and you will leave with a clear plan covering scope, timeline, and a fixed quote, whether or not we end up working together. You can also email hello@fazlayrabby.com directly and I reply within two hours.

Ready to Turn
Traffic Into Leads?

Tell me about your business and I'll get back to you within 2 hours.

Book a Free Strategy Call →